October 17, 2008 
Nike Back Your Block
December 17, 2007 
Nike Back Your Block: A campaign that recognizes the proud and visible members of urban communities, aiming to inspire teenage contribution.
The logo uses a blocky typeface that represents equality, proximity, and eludes to a city map of highlighted blocks. I carried these aspects conceptually throughout all pieces. For more info, and galleries of the event (that show collateral), visit NikeBackYourBlock.com, or view further description at coroflot.com/michellebrook.
December 11, 2007 
Nike 5K For Kids
One of the main projects I worked on at the Pond was the design for Nike’s 5K event for kids, for which I was the main designer, creating the Visual Center and over 250 Elements (from In-Store Promotions to Race Day Signage). (Read More)
My Graphic Design Work (From RIT)
Website Design: RIT Equestrian Team
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Click by Title, Thumbnail, or Just Scroll Down…
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By Title:
• Hurricane Katrina Poster
•Helvetica Film: Greetings from RIT!
• George Eastman House Identity System
• Coalition BMX Identities
• National Press Photographer’s Association
• Lewag Tramway Identity System
• TurkeyFeast Identity & Collateral
• Reporter Magazine Spreads
• (Coming Soon: Experiential Germany Book Layouts, New Personal Work, New Posters)!
By Thumbnail:
By Scroll:
(strap on those scrollin’ shoes!)
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Hurricane Katrina Poster Project
Don’t Let the Relief / Support / Soul Bleed Out… Public Service poster series intended to encourage the relief efforts in New Orleans, Louisiana.
(1 of 3) 18×24; Digital Print & Stencil/Spraypaint
Helvetica Film: RIT Greetings!
As part of the “Helvetica Team”, I created signage for the film’s arrival. I also created a slideshow that played before the movie, displaying “Design Rules” that I had re-created to fit into a theater context (“Extreme ascenders please choose seating in the back rows”, etc. Full list soon!). The t-shirt, Helvetica cake, and display cases (along with posters, gift bags, and more) were all additional efforts from the volunteering design team. (Members: Josh Gomby, Kristen Bell, Lauren Dellaquila, Advisor Ryan Clifford, and myself. Cheers to only having 2 days to organize all this!)
In addition, we were personally mentioned on Director, Gary Hustwit’s blog (link), “The Buffalo and Rochester screenings were both great, but I’ve got to hand it to the students at RIT. They put together the best collection of collateral material of any screening we’ve had so far… t-shirts, multiple posters, Vignelli-inspired subway signs, a museum quality Helvetica exhibit, even a giant Helvetica rice crispy treat. RIT has officially set the bar in terms of attention to detail. Thanks everyone!” We embraced the competition it caused, and are still watching what the schools are coming up with next!
George Eastman House Identity System
Known for its vast photography and film collection, as well as the life of George Eastman and his work with Kodak; Also a school for photographic and film preservation techniques.
Logo, Signage, Bags, Bookmarks, Tickets, Admission Pins, Artist Mailers, Membership Brochures, Event Banners, Film Series Poster & Ticket
Coalition BMX Identity and Lookbook/Standards Guide
Coalition BMX, Rochester, NY. Coalition is a parts manufacturing company, with sub-companies Hell on Earth (their clothing company) and Coalition Press (their screenprinting press). They are a small group of friends that invent innovative parts that put them at the top.
Main and Sub-Company Identities, Lookbook and Standards Guide, Screenprinted Poster
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National Press Photographers Association
T-Shirt design for wear and sale at RIT’s Annual NPPA Photojournalism Auction.
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Lewag Tramway Identity System
Kirow, Leipzig, Germany. Kirow aimed to establish themselves in the transportation manufacturing business by creating a new tram, which we named Lewag (pronounced Ley-vog). The tram was durable, flexible, user-friendly, and quick. It also provided uniquely large windows.
Identity, Lookbook, Business Cards, and Display Boards
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AIGA Turkeyfeast Identity & Collateral
As a member of AIGA’s RIT Student Chapter, I developed this year’s look for our annual community thanksgiving feast; a hodgepodge of potluck goodies and designer bonding.
Flyers, Posters, Stickers, and T-Shirts
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Reporter Magazine Layouts & Designs
RIT’s Weekly 4-Color News Magazine (The only one in the country!)
• Music Issue: Special issue of local musicians; 6,000 hand-glued, hand-stamped, hand-stuffed CD’s.
• Iraq Issue: Anniversary of the War, charting U.S. soldier casualties, America’s war support, and more.
• New Orleans Issue: Two of Reporter’s Staff Photojournalists visit the aftermath.
• First Issue Back: Tip-In Not-Just-Campus Maps for the freshman on the first day.
• RIT Press Article: The developments of RIT Library’s letterpress (Directed photograph).
• Bathroom Quest Article: On best graffiti and comfort; I graffitied in Claredon for the headline.
(Coming Soon: Experiential Germany Book Layouts, New Personal Work, New Posters)!
